Marketing Expense Q1 2009 OLO

Marketing Expense Q1 2009 OLO

Telkomsel

–          Marketing Expenses Rp. 222 billion

–          Marketing expenses declined 2% YoY to Rp. 0.22 trillion, mainly due to lower sponsorship expense.

Bakrie Telkom:

–          Sales and Marketing expense for Q1: Rp Rp 49,299 miliar

PT. Excelcomindo

–          Sales Commision and Marketing Expense: Rp 231 millyar

Axis

–          (Rp 78,921 miliar)

Esia

–          49,299 miliar

HCPT

–          Rp 70,527 miliar

Mobile 8

–          Rp. 36.830 milliar

 

Sekedar mengingatkan, besaran belanja iklan itu belum menunjukkan angka sebenarnya karena survei pengamatan langsung eksposure iklan (gross rate card) di tiga jenis media, yakni 102 jenis koran, 19 stasiun televisi, dan 163 jenis majalah tanpa menghitung diskon, promo, dan iklan baris.

 

(Sumber: Belanja iklan di media;  AC Nielson semester 1 2009)

~ by informationmedia on May 25, 2009.

One Response to “Marketing Expense Q1 2009 OLO”

  1. Belanja iklan telekomunikasi ternyata sangat besar yah ?

    Apakah ada angka besarnya perbandingan antara marketing expense dengan revenue ( Revenue on Marketing Expenses) ??

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